BroadVision: eBusiness for everyone

Online Retailers Focus on What Works When Shoppers Get Cautious

Executive Summary

A weak economy reduces disposable income for consumers and can lead to decreased revenues for online retailers. Yet, by implementing proven tactics, retailers can reduce the impact on their sales and increase their market share over competitors who do not take steps to attract and convert shoppers. This paper includes a range of effective tactics proposed by industry experts and discusses the pros and cons of relying only on free shipping for incentives. It also provides a high-level description of BroadVision’s eMerchandising™ solution, which enables merchandising teams to create, manage and implement complex sales incentives — a key motivator for cautious shoppers — while maintaining overall profitability.

BroadVision® eMerchandising gives sellers an innovative tool to drive sales, differentiate their e-commerce sites and connect online and offline experiences, irregardless of whether their e-commerce site runs on BroadVision technologies. The solution provides powerful, highly configurable processes that allow merchandising teams to create, manage and implement intelligent incentives while maintaining overall profitability. eMerchandising allows the merchandising manager to create dynamic, customer-specific pricing schemes leveraging tiered- and quantity-based pricing incentives from an easy-to-use, Web-based administrative tool. With its flexible, configurable capabilities; robust governance structure; openness and high performance and scalability, the solution delivers a number of benefits, including:

• Higher conversion rates
• Larger average order value (AOV)
• Seamless experiences to foster customer loyalty
• Dynamic and contextual messaging to incentivize real-time purchase decisions and look-to-buy conversions
• Lower administration and support costs

This Solutions Paper explores the business drivers for advanced merchandising capabilities, describes how BroadVision’s eMerchandising solution works in today’s competitive retail economy, and discusses the benefits that you can achieve by implementing this industry groundbreaking solution.