BroadVision: eBusiness for everyone

eMerchandising

The Power of Merchandising with Value-Based Incentives

Today’s tightening economy and a savvy, price-hunting shopper create a situation where online sellers are looking for new and unique ways to increase revenues from their e-commerce sites and to differentiate their businesses from competitors that are only a click away. They need to be able to implement promotions and incentive programs that drive higher conversion rates and strengthen valuable customer relationships. Up-selling and cross-selling techniques have proven to be effective in increasing revenue for many businesses, but it’s not enough. Today’s online seller needs to be able to create value-based merchandising, while still keeping their margins.

Another winning strategy is to create an online experience that mimics the customer experience in physical settings such as stores or face-to-face selling. An online environment that not only anticipates the customer’s needs with cross-selling but also makes sense of overlapping discounts and promotions supports this connected online and offline paradigm.

BroadVision® eMerchandising gives sellers an innovative tool to drive sales, differentiate their e-commerce sites and connect online and offline experiences. It enables merchandising teams to create, manage and implement complex sales discounts while maintaining overall profitability. With its robust discount structure, flexible management interface, openness and high performance and scalability, BroadVision’s eMerchandising™ solution delivers a number of benefits to both BroadVision and non-BroadVision e-commerce sites, including:

• Higher conversion rates
• Larger transaction sizes, averaging 15%*
• Seamless experiences to foster customer loyalty
• Dynamic and contextual messaging to incentivize real-time purchase decisions and look-to-buy conversions
• Lower administration and support costs