BroadVision: eBusiness for everyone

Intelligent Incentives Equal Fatter Carts White Paper

Executive Summary
Today’s tightening economy and a savvy, price-hunting shopper create a situation where online sellers are looking for new and unique ways to increase revenues from their e-commerce sites and to differentiate their businesses from competitors that are only a click away. They need to be able to implement promotions and incentive programs that drive higher conversion rates and strengthen valuable customer relationships. Up-selling and cross-selling techniques have proven to be effective in increasing revenue for many businesses, but it’s not enough. Today’s online seller needs to be able to create value-based merchandising, while still keeping their margins.

BroadVision® eMerchandising gives sellers an innovative tool to drive sales, differentiate their e-commerce sites and connect online and offline experiences, regardless of whether their e-commerce site runs on BroadVision technologies. The solution provides powerful, highly configurable processes that allow merchandising teams to create, manage and implement intelligent incentives while maintaining overall profitability. eMerchandising allows the merchandising manager to create dynamic, contract-based, customer-specific pricing schemes leveraging tiered- and quantity-based pricing incentives from an easy-to-use Web-based administrative tool. With its flexible, configurable capabilities, robust governance structure, openness and high performance and scalability, the solution delivers a number of benefits, including:

• Fatter shopping carts that result in higher conversion rates and transaction sizes
• Seamless experiences to foster customer loyalty
• Lower administration and support costs

This White Paper explores the business drivers for advanced merchandising capabilities, describes how BroadVision’s eMerchandising™ solution works in both consumer and business−to−business e-commerce settings, and discusses the benefits that you can achieve by implementing this unique solution.